An unwillingness to strive against sin is the real reason why most reject the message of the cross. It is often easier to accept a persistent weakness or failing than to strive long-term against it. The Lord throughout history has called men to preach a message of repentance to the world and the church and most have been met with persecution. The sad reality is that the majority of the church is satisfied with their lifestyle as long as stuff doesn’t get too crazy.
Matthew23:34 Wherefore, behold, I send unto you prophets, and wise men, and scribes: and [some] of them ye shall kill and crucify; and [some] of them shall ye scourge in your synagogues, and persecute [them] from city to city:
Why is it that we cannot love the world and God at the same time?
1 John 2:15 Love not the world, neither the things [that are] in the world. If any man love the world, the love of the Father is not in him.
2:16 For all that [is] in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world.
2:17 And the world passeth away, and the lust thereof: but he that doeth the will of God abideth for ever.